For many Polish companies, the Polish market is starting to become too small. The solution to this is to start an export business. However, in today’s highly competitive global market, doing export business requires special skills and competencies. Here is a list of key elements that are essential for a company to succeed in the international business arena.
The first and most important is knowledge of the target market. Understanding local preferences, culture and regulations are the foundations of export success. Companies should carefully analyze the market in which they intend to operate. An important part of studying the target market is recognizing the competition, barriers to entry for foreign companies. The company must be able to answer questions such as: what are the buying preferences? What are local consumer habits and preferences? What are the current laws and regulations affecting the industry? Knowledge of these issues will allow the company to better tailor its offerings to the needs of the target market.
Excellent product or service quality is the foundation for customer confidence and building long-term business relationships. This includes not only meeting industry standards, but also striving for excellence at every stage of production or service delivery. It’s also a constant process of monitoring and improving quality to meet customer expectations in the international market.
Excellent communication and business relations is another important element for success in the international market. It includes the ability to listen to and understand customers’ needs and the ability to communicate clearly. In addition, building positive business relationships is key. This requires the ability to build trust, demonstrate respect for business partners and provide effective customer service.
Managing logistics and distribution. This involves planning, controlling and monitoring the flow of goods from production to destination, taking into account various aspects such as warehousing, transportation, customs and other logistics-related procedures. Proper logistics management ensures timely and efficient delivery in the target market. The ability to solve problems and manage risks, such as currency or political risks, is essential.
Knowledge of foreign languages is a key element for success in export business. It enables effective communication with customers, business partners and other stakeholders in the international market. Speaking the local language expresses respect and a desire to understand the needs and expectations of the target market. However, if you are thinking of expanding into multiple markets, it is worth betting on learning English, which is spoken by many nations of the world. It’s a skill that makes it easier to build business relationships and increases the chances of success on the international stage. It also avoids many of the risks that a lack of understanding introduces.
Developing an export business and operating in the domestic market have one common denominator – to succeed you need to build a strong brand. However, this requires different competencies and a lot of courage. If your company exports goods or is just planning to take this step, Complete English experts can assist in building language-related competencies. Our company offers not only language courses with native speakers from different countries of the world, but also assistance in preparing for a foreign trade fair or a business conversation in English. Let our team’s international experience help build your company’s export success.